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Combined Certificate in Digital Marketing and Adobe Tools

 

Adobe InDesign I (GDADOIN1)

 

Note:
Requirements: Adobe Creative Suite

Class Description
In this course, students will learn to set up documents, work with text and type styles, add color, work with tables, use transparency and other effects, and bring in graphics to their InDesign projects.


 

Adobe InDesign II (ADOIN2)

 

Note:
Requirements: Adobe Creative Suite

Class Description
Take it to the next level by using advanced techniques to create Paragraph Styles, Character Styles, Object Styles and Table Styles. Topics include: creating lists, Nested Paragraph Styles, using Find/Change, creating a TOC and an Index. This course also covers the secrets of good Typography Kerning, Tracking, Justification, Special Characters and White Space.


 

Adobe Illustrator I (GDADOILL)

 

Note:
Requirements: Adobe Creative Suite

Class Description
Adobe Illustrator is an essential tool for anyone who needs to express ideas visually in print, on the Web and via any other medium. With 3D features, advanced typographical controls, smooth Adobe Portable Document Format (PDF) integration, enhanced printing options and faster performance, Illustrator helps you explore your creative vision and efficiently publish your artwork anywhere.


 

Adobe Illustrator II (GDADOILL)

 

Note:
Requirements: Adobe Creative Suite

Class Description
In this course, we will explore the advanced features of Adobe Illustrator, such as Live Trace and Transparency Marks, for a greater knowledge of Illustrator. Students will utilize Illustrator’s built-in color wheel, learn how to use Adobe Labs and discover Kuler to import custom color groups and 3D graphics that are LIVE! A deeper look into Illustrator’s text capabilities, Custom Brushes, the creation of Press Ready PDF files and saving for the Web will also be covered.


 

Adobe Photoshop I (GDADOPH1)

 

Note:
Requirements: Adobe Creative Suite

Class Description
This course is for both beginners and those with some background in Photoshop (with an emphasis on graphic design rather than programming). Prerequisite: Windows experience


 

Adobe Photoshop II (ADOPH2)

 

Note:
Requirements: Adobe Creative Suite

Class Description
In Photoshop II, students will continue the use of layers in greater depth and use Adobe Bridge to organize, sort and add Photoshop Metadata to files. We will cover the use of Camera RAW both in Photoshop and through Adobe Bridge. Through the use of Channels, Quick Mask, and some new Photoshop tools, students will learn advanced techniques, learn some not-so-widely-known new Photoshop features, and see how Photoshop integrates with InDesign and Illustrator.


Producing Video for Digital Publication (GDVID)

 

Note:
Requirements: Adobe Creative Suite

Class Description
This class focuses on the basics of shooting, editing and publishing video to YouTube, Vimeo or as part of a Digital Publication using InDesign. Learn how to shoot video using phones or digital cameras. No professional equipment is needed. We will cover the basics of editing using Adobe Premiere and Adobe After Effects (which are part of Adobe CC). Inexpensive equipment for audio will be covered.


Marketing 101 (BCMAR101)

 

Class Description
This course introduces students to the fundamentals of marketing including the various marketing channels, tools, concepts and terms and how each plays a critical role in marketing a product or service.


Professional Selling for Marketers (MCSALCOM)

 

Class Description
This course teaches students the foundation of the most important areas in sales and marketing including: advertising, promotion, consumer behavior and personal selling.


Social Media Marketing (MCSOCMED)

 

Class Description
This course focuses on the use and importance of social media for business, including learning about the tools used to promote, strengthen, target and service consumers. Students gain an understanding of how to launch and monitor a business’ social presence via Twitter, LinkedIn, YouTube, Instagram and Pinterest.


Digital Marketing (DIGMARK)

 

Class Description
In this class, students will create their own digital marketing plan and learn how to build and deliver marketing initiatives to boost any business product or service. This course covers tools and techniques such as web, email, video, mobile and social media marketing and advertising including current strategies for large and small companies.


Search Engine Marketing and Optimization (MCDTANA)

 

Class Description
More and more marketers are moving toward using data analytics to support and drive business growth. Over the last decade, marketing has been revolutionized by data analytics, allowing brands to deliver more targeted messaging and measure their return on investment (ROI). But, where exactly does a business begin making these improvements? This course provides an overview of marketing analytics including the terms/concepts and platforms used to optimize the content on websites, including keyword research and analysis.


Web & Email Communication For Marketing (MCEMAIL)

Class Description
Learn the essentials and best practices for web and email communication


Creating Content for Marketing & Advertising (MCCMAAD)

 

Class Description
Learn how to develop content for traditional and digital marketing channels for a real-life project. Using the project as a center point, this class delves into the specifics of content creation for print, email and social media campaigns.


Using Your Certificate Program To Change Careers (MAXCERT)

 

Class Description
Learn how to maximize this professional investment and leverage what you’ve learned to get hired in the field/industry of your choice. This provides an overview of the essential steps to get hired in today’s digital age. Students will be given a step-by-step guide in developing core professional materials including traditional and e-resumes, cover letters and professional bios to tell your professional story including volunteer, entrepreneurial and un-paid life experience.


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HUNTER COLLEGE
695 Park Ave
NY, NY 10065
212.772.4000