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Professional Development Workshops

Boost your professional skills with our rich diversity of courses.

How To Recover Financially From COVID-19 $45 (HRECOVID)
Instructor: Shelby Banks
Fri. 12:00-1:00pm; 6/26-6/27 (2 Sess.)

As the current health crisis has affected every American financially, many small business owners, independent contractors and working artists are struggling to find solutions. Join Small Business Adjunct Professor, Shelby Banks in a conversation that’s sure to provide answers to questions about your business, including:
*How to negotiate your debt
*What is The CARES Act? (emergency loans from the SBA)
*How to determine new streams of income
*Up-to-date information regarding paying your bills
*How to start an online business
*How to manage unexpected expenses

Communicating Your Virtual Presence: Effective Presentation for Video Meetings (COVIPRE) $75
With Ann Timmons, Communications Artist
Friday & Saturday: July 17th & July 18th
Time 12pm-1pm

Whether you are logging onto a meeting, doing a virtual presentation, or making a client pitch via Zoom, feeling exposed and “in the spotlight” on camera can compound fears of public speaking. Thus, communicating over video while working from home presents many challenges.
This interactive class will cover basics of best video practices as well as successful strategies for public speaking, with specific attention to speaking over video platforms.

Topics covered in Session One include:
• How to set up your physical space to convey professionalism
Using appropriate setting, lights, camera, sound
Using a split screen on your computer
• How to eliminate nerves and stay “in the moment” while on camera
Physical and vocal exercises to help you “get out of your head and into your body”
• How to project confidence while speaking and listening,
Specific attention to online conversational give-and-take, and paying visual attention
Importance of eye contact
• How to prepare your content to maximize message delivery so you achieve your meeting goals
Agendas, talking points,
Openings and closings of the “meeting room”
Know your tech platform

Session Two will be structured to address participants’ questions from Session One, and introduce more specific techniques for successful video speaking and presenting.

Social Media I: $225 (PMWSOCM1)
Instructor: Christine Gritmon
Mon. 6:00pm - 9:00pm; 6/8-6/15 (2 sess.)
Sure, you know how to use social media to find old friends and cat memes - but do you know how to make use of it for business? Set yourself up with a strong foundation of social media marketing basics, including figuring out which platforms you should be on, how each platform’s algorithm works, setting up your profiles for maximum effectiveness, content strategy, and audience growth and engagement strategies.
Social Media II: $225 (PMWSOCM2)
Instructor: Christine Gritmon
Wed. 6:00pm - 9:00pm; 6/22-6/29 (2 sess.)
You have a basic grasp on utilizing social media for business, but are you making full use of all opportunities at your disposal? Learn about performance analytics, advertising basics, community-building strategies, differentiated cross-platform content campaigns, and tying social media together with other marketing initiatives, including your email marketing program, for greater conversion.
Content Strategy: $110 (PMWCOSTR)
Instructor: Christine Gritmon
Mon. 6:00pm - 9:00pm; 7/6 (1 sess.)
Unsure what to post for your business on social media? We’ll discuss what content types do well on each platform, finding time to create content, and building a strategy for shared content, as well as how to work with, not against, the social media platform algorithms so that your content is seen by the right people at the right times.
12 Video Ideas For The Camera-Shy: $110 (PMWFACAD)
Instructor: Christine Gritmon
Mon. 6:00pm - 9:00pm; 7/13 (1 sess.)
We all know we need to “do video” – but what if we’re incurably camera-shy? We’ll discuss why video matters, how to convey consistent branding on video, and learn twelve specific, easy, and re-pursuable ideas for how to make video work for you, without requiring your face on-camera.

Using Twitter to Make Events Last All Year: $110 (PMWTWITT)
Instructor: Christine Gritmon
Mon. 6:00pm - 9:00pm; 7/20 (1 sess.)
Anyone who just goes to conferences for the session content is missing out on one of the most valuable parts of any event: the connections! Learn how to utilize Twitter before, during, and after professional conferences to keep the benefits of your conference attendance going all year long. We’ll discuss connecting with fellow event attendees and speakers, establishing thought leadership, repurposing your Tweets into other content, and nurturing relationships that will last long after the conference is over.

FREE WEBINAR: College Admissions in the Time of Covid-19.
Join us online for this timely, engaging and informational webinar. Carol Sutton Lewis will be in conversation with the University of Pennsylvania and Columbia University Deans of Admissions and the CEO of The College Board. Learn how the college admissions process will be changing for students and parents in the face of this pandemic. Gain the tools and resources you need to help you and your child navigate the process with confidence and success.
Moderator: Carol Sutton Lewis
Wed. 1:00 - 2:00pm; 5/6

Facebook Advertising: $110 (PMWFACAD)
Instructor: Christine Gritmon
Not available this semester
Facebook’s advertising tools are among the most effective, efficient, and sometimes confusing tools at a business’s disposal. Learn how to set up Business Manager and Ads Manager, including a complete walk-through of all advertising options, with a special focus on custom audiences and audience retargeting features.
Personal Branding for Professionals: $225 (PMWPBFP)
Instructor: Christine Gritmon
Not available this semester
Nowadays, it seems like everyone is a “personal brand.” But you don’t need to be a social media influencer to put some basic strategies to work for you in building your business reputation online. We’ll discuss figuring out the basics of your brand, clarifying your message, and setting up your visual and "voice/tone" branding. We’ll also discuss determining your target audience, deciding where to be visible online, content and engagement strategy, and how to extend those online relationships to offline business.
LinkedIn: $110 (PMWLINK)
Instructor: Christine Gritmon
Not available this semester
Years ago, LinkedIn was a fairly stagnant place to post your resume and keep in vague contact with former colleagues. Now, LinkedIn is a vibrant, dynamic business networking opportunity that every professional should learn how to make use of. We’ll discuss setting up your profile for maximum effectiveness, content strategy, engagement strategy, connection and communication etiquette, company pages, and advertising.

Create 6+ months of content in 1 day $110 (PMWCREAT)
Instructor: Christine Gritmon
Not available this semester
Batch-creating recurring content types is one of the simplest ways to reduce the stress of social media maintenance. We’ll go through seven specific content style ideas that can work for any type of business which you can batch-create and schedule weekly for as long as you wish,
examples of multiple ways to create this content, and extra bonus tips for how to spin high-performing content out into further content types.

Instructor: Yvonne Ponce
Tue. 6-9pm 6/25-7/2 (2 sess.)
Studies record that the fear of speaking in public is the second most common fear of people in America. This course provide strategies to make speaking in public “easy” by focusing on planning, preparation, breathing, voice, and delivery to project a professional, confident speech, and an image that will captivate any audience; exercises will include steps and activities that will teach you how to get your message across with ease. We will also discuss four basic communication strategies that can be effective in business settings, networking events, interviews and general and challenging conversations.

Instructor: Yvonne Ponce
Tue. 6-9pm 6/23-6/30 (2 sess.)
Provide strategies and tips to properly allocate time in order to successfully fulfill your goals with the least amount of stress possible. In order to be successful in life, we must set realistic goals and in order to set realistic goals we must know our individual limits according to our lifestyle.  To assist with managing your time included are discussions on the significance of time management, tips on how to budget your time and self-assessment and time allocation worksheets.

Instructor: Yvonne Ponce
Tue. 6-9pm 7/7-7/14 (2 sess.)
Management Styles. Research shows that most people who leave their jobs more often leave because of poor management or management styles. Some people will even leave for less pay just to have less stress and to get away from, as they perceive, toxic management. Management and team dynamics can cause an organization to thrive or dive. Therefore, it is important that management/managers create a working environment and relationships where employees can thrive, and feel rewarded and valued.

How to Become an Entrepreneur $99 (HOWBEEN)
Instructor: William H. Drewes
Thu. 6:00 - 9:00pm; 6/18 (1 sess.)
Contrary to popular belief, entrepreneurs are NOT born, they are developed. Anyone can become an entrepreneur! If you want to control your own destiny, have a desire to solve a problem, or want to make a difference in the world, this intense workshop will give you a pathway to fulfilling your dream. You will learn the 3-6-12-24 steps of successful entrepreneurship. You can then decide whether you want to make that journey.

Professional Business Protocol and Etiquette $150 (PROBUPE)
Instructor: Yvonne Ponce
Tue. 6:00 - 9:00pm; 6/9-6/16 (2 sess.)
Remember your image is a reflection of your future.  It is important to understand that our manners and mannerisms can make or break us as a professional.  Staying abreast of proper business behavior and image will help you seal the contract, land the job, get the promotion, stand out among the crowd and advance your career. Included in discussion is the role of body language, office etiquette, communication, basic table and phone etiquette, and networking strategies.

Wills, Trusts and Advanced Health Care Directives $99 (WILLSTR)
Instructor: William H. Drewes
Thu. 5:30 - 8:30pm; 6/25 (1 sess.)
This course addresses asset distribution and health care decisions. It also summarizes the purpose and structure of legal documents, giving people peace of mind that their wishes and affairs are properly addressed and handled.

How to Sell Yourself and Anything Else $99 (HOWSEYO)
Instructor: William H. Drewes
Thu. 6:00 - 9:00pm; 6/11 (1 sess.)
Selling is an Art, but it is also a Discipline and a Process. There are proven psychological techniques of persuasion which can help someone sell him or herself (for example, on a job interview) or a product or service. This intensive workshop will break down the selling process and give students the tools to achieve their goals!

See more information on her social media accounts including events!                     

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