Please click here for a complete program brochure.

Registration and Tuition:
This course consists of 6 required courses and 2 electives.  Tuition is $2,900 plus one time $20 registration fee, or you can register for each course individually for with a $20 registration fee per semester. To register for courses please click on the Course Browser/Registration. 

Note for those who register and pay in full online: Please call/come in to our office at 212.650.3850 to register and choose your class schedule per semester. If you wish to do a  Payment plan , please come to our office E1022 ( Mon-Fri 9am-5pm).

Course Descriptions

Marketing 101
Students will learn core marketing activities, including segmentation, research, consumer behavior, product strategy, pricing, promotion and distribution. Marketing principles, policies, and practices used by manufacturers, wholesalers, and retailers will also be covered. The factors of consumer behavior and motivation will be analyzed to provide an understanding of market planning. The system of distribution of goods from the producer to the consumer will also be discussed

Successfully Marketing and Promoting Any Business
Anyone can open up a small business, but actually turning a profit requires a serious understanding of marketing and promotion. This course teaches how to effectively communicate, market, promote and publish your services to a target market. You will learn the four P’s of marketing: Product, Place, Price and Promotion, and how to successfully implement them into your business.

Marketing and Sales Communication
Using a highly interactive format with role playing, practice sess., videotaping and critical feedback, students will learn how to develop a prospecting plan and get that first appointment to present their products or services. This proven system includes follow-up, negotiation, sales, closing techniques, and how to gain customer’s confidence and obtain referrals. Students will learn to market their most important asset: themselves.

Digital Marketing
The world is going digital and so is marketing. This course provides an overview of the basics of web, email, video, mobile and social media marketing and advertising including current strategies for large and small companies. We will discuss how traditional media companies are developing new tools to capture a larger share of digital marketing dollars. Guest speakers from the media will talk about what’s happening now in the industry. You will also learn how to put together your own digital plan.

Public Relations Workshop
PR is incorporated into the functions of any successful business from Silly Bands to Starbucks. This class addresses the idea of PR strategy and effectiveness through print, broadcast, and online outlets, as well as PR’s presence in advertising, marketing, and journalism. Students will create their own press kits, including a press release, fact sheet, backgrounder, and bios that can be used to promote any product or business or possibly a career in Public Relations.

Branding
In a world where brands are the be-all and end-all of success, it is ironic that branding is one of the most misused, misunderstood, and misquoted words of recent times. In this class, students will learn what branding really is, and how they can convert marketing efforts into tangible sales results through analysis and application of branding strategies and tools to a real-life project. Past projects include: developing the branding strategy for the international expansion of a Dominican music band; creating the brand marketing strategy for a Web comic; strategizing the branding efforts of a non-profit; and preparing the brand development strategy of a home-based stationery business.

Electives

Creating Content for Marketing and Advertising
Learn how to develop content for traditional and digital marketing channels for a real-life project. The class project for Summer 2012 would be to develop content creation strategy for Hunter College’s Continuing Education Program in the traditional and digital marketing space. Using the project as a center point, this class - packed with hands-on exercises and real-world tips - will delve into the specifics of content creation for print, email, and social media campaigns.

E-marketing, Web and Social Media Integrations
Discussions on the principles of E-marketing and best practices for using social media. Learn how to reduce workload between most popular social networks like Twitter, Facebook, LinkedIn, mobile web and website. Understand online marketing fundamentals and how to build a successful e-business.

Visual Design for Everyone
This is an introductory course for people who have not studied design, but want to learn the basics of visual communication and design. You will become an effective designer through concept development, project planning and production, and development of critical skills. Using traditional media, you will learn how to integrate the elements of visual design: format, line, shape, value and type with the principles of visual design: proximity, contrast, balance, symmetry, alignment, repetition and unity. Finally, we will examine aesthetic and conceptual topics, like color theory, value, texture, pattern, icons, symbolism, perspective, overall look-and-feel, and the concept of ‘gestalt’: unified and consistent design.

Course Status
If enrollment for a course does not reach a required level, the course will be canceled. However, when maximum enrollment is reached, the course will be closed immediately and the names of interested registrants will be put on a wait list and notified on a “first come” basis if an opening occurs. Please register early to avoid disappointment.

Grades
Students’ progress is measured through examinations, research and writing assignments, and classroom participation. A grade of A, B, or C is required in each course certification. A passing grade is 73=C.

Attendance Requirements
Students are required to attend all the classes and be on time. If absence occurs, the student is responsible for making up missed assignments. The instructor maintains and submits attendance records for each student.

Retake Policy
If a student fails a course, CE will send him or her a letter to retake the course, free of charge, within one year. This privilege can only be exercised once for the duration of the program. If a student is unable to complete or has to drop a course, please state the reason in writing and send to Continuing Education. With all retakes, the registration fee must be paid, if applicable, when registering.

Continuing Education’s certification programs are offered for no college credit. A certificate is awarded to students who successfully meet the requirements explained in the CE bulletin.