Marketing 101
Students will be taught the core marketing activities, including segmentation, research, consumer behavior, product strategy, pricing, promotion and distribution. Marketing principles, policies and practices used by manufacturers, wholesalers and retailers will also be covered. The factors of consumer behavior and motivation will be analyzed to provide an understanding of market planning. The system of distribution of goods from the producer to the consumer will also be discussed. 

Successfully Marketing and Promoting Any Business
Anyone can open up a small business, but actually turning a profit required a serious understanding of marketing and promotion.  This course teaches how to effectively communicate, market, promote, and publish your services to a target market.  Students will learn the  the Four Ps of marketing - Product, Place, Price, and Promotion - and how to successfully implement them into their business.

Marketing and Sales Communication
Using a highly interactive format with role playing, practice sessions, videotaping, and critical feedback, students will learn how to develop a prospecting plan and get that first appointment to present their products or services.  This proven system includes follow-up, negotiation, sales, closing techniques, and how to gain customer confidence and obtain referrals.  Students will learn to market their most important asset: themselves.

Digital Marketing
The world is going digital, and so is marketing. This course provides an overview of the basics of web, email, video, mobile and social media marketing and advertising including current strategies for large and small companies. We will discuss how traditional media companies are developing new tools to capture a larger share of digital marketing dollars. Guest speakers from the media will talk about what’s happening now in the industry. You will also learn how to put together your own digital marketing plan.

Public Relations Workshop
PR is incorporated into the function of any successful business, from SillyBands to Starbucks.  This class address the idea of PR strategy and effectiveness through print, broadcast, and online outlets, as well as PR's presence in advertising, marketing, and journalism.  Students will create their own individual press kits, including a press release, fact sheet, backgrounder, and bios that can be used to promote a product or service or pursue a career in Public Relations.

Branding
In a world where brands are the be-all and end-all of success, it is ironic that branding is one of the most - if not the only - misused, misunderstood, and misquoted words of recent times. In this class, therefore, you’ll learn what branding really is, and how you can convert marketing efforts into tangible sales results through analysis and application of branding strategies and tools to a project.

Electives

Visual Design for Everyone
This is an introductory course for people who have not studied design, but want to learn the basics of visual communication and design. You will become an effective designer through concept development, project planning and production, and development of critical skills. Using traditional media, you will learn how to integrate the elements of visual design: format, line, shape, value and type, with the principles of visual design: proximity, contrast, balance, symmetry, alignment, repetition and unity. Finally, we will examine aesthetic and conceptual topics, like color theory, value, texture, pattern, icons, symbolism, perspective, overall look-and-feel, and the concept of gestalt, or unified, and consistent design.

Creating Content for Marketing and Advertising
While technology can improve marketing efforts, research proves that effective content results in better sales. Hence, it is needless to spell out the demand for content creators. In fact, because of such a huge demand, we offer a practical, hands-on copywriting course, which focuses on above-the-line (ATL), below-the-line (BTL), and direct marketing copywriting skills, where students will be provided an opportunity – through activities and exercises - to work on campaign-like projects.

Program Admission Requirements:
A GED or high school diploma is required to enroll in this program.
Note: You may take individual courses. However, to be eligible for the Certificate, you must complete all 8 courses

Registration and Tuition:
The tuition is $2,900 plus one time $20 registration fee, or you can register for each course individually for with a $20 registration fee per semester. Payment plans can be arranged. Please contact our bursar office at 212.650.3850.

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Course Status
If enrollment for a course does not reach a required level, the course will be canceled. However, when maximum enrollment is reached, the course will be closed immediately and the names of interested registrants will be put on a wait list and notified on a “first come” basis if an opening occurs. Please register early to avoid disappointment.

Grades
Students’ progress is measured through examinations, research and writing assignments, and classroom participation. A grade of A, B, or C is required in each course certification. A passing grade is 73=C.

Attendance Requirements
Students are required to attend all the classes and be on time. If absence occurs, the student is responsible for making up missed assignments. The instructor maintains and submits attendance records for each student.

Retake Policy
If a student fails a course, CE will send him or her a letter to retake the course, free of charge, within one year. This privilege can only be exercised once for the duration of the program. If a student is unable to complete or has to drop a course, please state the reason in writing and send to Continuing Education. With all retakes, the registration fee must be paid, if applicable, when registering.

Continuing Education’s certification programs are offered for no college credit. A certificate is awarded to students who successfully meet the requirements explained in the CE bulletin.