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CRM Overview

A brief description of CRM functionality and how your office/department might use it.

CRM stands for Constituent Relationship Management. It is the system we use to track and manage our communications and engagement with students in Hunter's enrollment and retention initiatives. Core features of the CRM include:

  • Targeted and personalized email communications
    How this may be helpful to your department:
    • consistent email look and format for departmental emails to majors (departmental events, welcome for new majors, etc.)
    • daily refreshed data listing imports from CUNYfirst (no outdated major listings)
    • track email results (see percentages of how many students opened the email and specific links clicked on)

    → Learn more about targeted email communication

  • Student event rsvp management (undergraduate prospects and enrolled students only)
    How this may be helpful to your department:
    • student self managed rsvp process
    • hosting tools (print roster, name tags, attendance tracking)
    • automated/personalized reminders

    → Learn more about event RSVPs through the Events & Interviews module

  • Dynamic content posted to personalized student facing landing pages
    How this may be helpful to your department: post departmental advisor contact information, events, research opportunities

    Learn more about posting content on the MyHunter page

  • Personalized forms
    How this may be helpful to your department:
    • responses linked to other demographics (like academic level, GPA, etc) for more in-depth analysis
    • track and send follow up to students who have not responded

    → Learn more about creating Content Doc forms

  • Integrated prospect major interest data
    How this may be beneficial to you:
    • learn the number of prospective majors for newly admitted classes
    • targeted recruitment and outreach efforts for major prospects

There are 3 CRM systems at Hunter:

Population CRM Name Student Facing Page
Undergraduate prospects and new admits Hobsons Connect CRM (Undergraduate Instance) MyChoice
Graduate prospects and new admits Hobsons Connect CRM (Graduate Instance) not applicable
Currently enrolled students
(undergraduate and graduate)
Hobsons Retain CRM MyHunter

For more information

If you have questions about developing your departmental communication plan, contact Amanda Fuentes Lorens at or 212-772-4916.

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Office of Student Communications website feedback:
East Building Room 1103
(212) 772-4878 | email us
695 Park Ave
NY, NY 10065