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Hobsons CRM Use for Faculty

See information about how to submit communication requests and target student populations

What is the CRM?

CRM stands for Constituent Relationship Management and refers to the systems we use to track and manage our communications and engagement with students for retention the point of prospect through graduation. Core functionalities of the CRM include:

  • targeted and personalized email communications
    How this may be helpful to your department:
    • consistent email look and format for departmental emails to majors (departmental events, welcome for new majors, etc.)
    • daily refreshed data listing imports from CUNYfirst (no outdated major listings)
    • track email results (see % of open and click thru rates)
  • student event rsvp management (undergraduate prospects and enrolled students only)
    How this may be helpful to your department:
    • student self managed rsvp process
    • hosting tools (print roster, name tags, attendance tracking)
    • automated/personalized reminders
  • dynamic content posted to personalized student landing pages
    How this may be helpful to your department: post departmental advisor contact information, events, research opportunities
  • survey functionality
    How this may be helpful to your department:
    • survey responses linked to other demographics (like academic level, GPA, etc) for more in depth analysis
    • track and send follow up to students who have not responded
  • integrated prospect major interest data
    How this may be beneficial to you:
    • learn number of prospective majors for newly admitted classes
    • targeted recruitment and outreach efforts for major prospects

There are 3 CRM systems at Hunter:

Population CRM Name Student Facing
Undergraduate Prospects and New Admits Hobsons Connect CRM (Undergraduate Instance) MyChoice
Graduate Prospects and New Admits Hobsons Connect CRM (Graduate Instance) not applicable
Currently Enrolled Students
(Undergraduate and Graduate)
Hobsons Retain CRM MyHunter

For more information

If you have questions about developing your departmental communication plan, contact
Amanda Fuentes Lorens
Communications Marketing Director, Division of Student Affairs
amanda.lorens@hunter.cuny.edu
212-772-4916