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Certificate in Digital Marketing

Marketing 101 (BCMAR101)

Class Description
This course introduces students to the fundamentals of marketing including the various marketing channels, tools, concepts and terms and how each plays a critical role in marketing a product or service.

Professional Selling for Marketers (MCSALCOM)

Class Description
This course teaches students the foundation of the most important areas in sales and marketing including: advertising, promotion, consumer behavior and personal selling.

Social Media for Business (MCSOCMED)

Class Description
This course focuses on the use and importance of social media for business, including learning about the tools used to promote, strengthen, target and service consumers. Students gain an understanding of how to launch and monitor a business’ social presence via Twitter, LinkedIn, YouTube, Instagram and Pinterest.

Digital Marketing (DIGMARK)

Class Description
In this class, students will create their own digital marketing plan and learn how to build and deliver marketing initiatives to boost any business product or service. This course covers tools and techniques such as web, email, video, mobile and social media marketing and advertising including current strategies for large and small companies.

Search Engine Marketing and Optimization (MCDTANA)

Class Description
More and more marketers are moving toward using data analytics to support and drive business growth. Over the last decade, marketing has been revolutionized by data analytics, allowing brands to deliver more targeted messaging and measure their return on investment (ROI). But, where exactly does a business begin making these improvements? This course provides an overview of marketing analytics including the terms/concepts and platforms used to optimize the content on websites, including keyword research and analysis.

Web and Email Communication for Marketing (MCEMAIL)

Class Description
Learn the essentials and best practices for web and email communication

Creating Content for Marketing & Advertising (MCCMAAD)

Class Description
Learn how to develop content for traditional and digital marketing channels for a real-life project. Using the project as a center point, this class delves into the specifics of content creation for print, email and social media campaigns.

Using Your Certificate Program To Change Careers (MAXCERT)

Class Description
Learn how to maximize this professional investment and leverage what you’ve learned to get hired in the field/industry of your choice. This provides an overview of the essential steps to get hired in today’s digital age. Students will be given a step-by-step guide in developing core professional materials including traditional and e-resumes, cover letters and professional bios to tell your professional story including volunteer, entrepreneurial and un-paid life experience.

Additional Marketing Courses

Not offered this semester

Brand Management (MCBRANDI)

Course Description
Why do some brands have such loyal followers? Why do some brands fade away quickly? How does branding influence consumer behavior? How does one develop a strong brand? At the conclusion of this course, the successful student will be able to define the main concepts and explain the purpose of branding, describe the process and methods of brand management, including how to establish brand identity, build brand equity and formulate an effective brand strategy.

Integrated Marketing and Sales Promotions (MCINTMA)

Course Description:
This course reviews the multiple communication methods aimed to deliver a particular message to a specific audience with a targeted purpose of altering consumer perceptions and/or behavior. Various marketing tools associated with a marketing strategy such as advertising, public relations, sales promotions, direct and digital marketing will be reviewed.

Marketing Management (MCMERMA)

Course Description:
The course examines the process of developing, planning and executing a competitive marketing strategy by which the firm operates. Various marketing management tools will be reviewed.

Social Customer Relationship Management (CRMANA)

Course Description:
Traditional Customer Relationship Management focuses on collecting and managing customer data, such as information on customer demographics and past purchases. This course will not only introduce students to the fundamentals of CRM, but will also add an additional layer of information by examining the social elements needed to understand data derived from social networks like Facebook, Twitter and LinkedIn.


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