Michael Wood
My teaching interests include courses in: Consumer behavior, research methodology and applied statistics, history and development of consumer society, and social psychology.
My research interests include: history of consumer society and business institutions, consumer behavior decision-making, socio-cultural change and the self, sociology student learning and assessment, and informed consent in medicine and research.
My current research projects include a replication of a 1970s national sample survey that asked Americans about self-concept and core values using open-ended questions, and a book-length study of U.S. peddlers and itinerant service providers in the 18th and 19th centuries.